Concept and design of custom print collateral, magazines, lookbooks and product guides. Collaboration with stakeholders to develop unique layout concepts and visual experiences in print format.
Collaboration with stakeholders to understand brand and translate diffuse concepts into defined visual concepts. Development of scalable styles and layouts while maintaining visual parity and applying style guidelines. Commissioning and coordinating photo, video and graphic artists.
Original advertising concepts and communications for marketing campaigns in print, digital, outdoor, point of sale, radio and video. Media planning and placement that ensures campaigns are delivering against lead generation objectives.
Development of logos, business identity suites, and brand guides that incorporate business strategy and positioning into thoughtfully designed marketing collateral.
Concepting of text and imagery that creates digital experiences to engage and inform target audiences. Graphic design for social, mobile, video and online display advertising. Websites and customized WordPress themes.
Original graphics and design for products and packaging. Production of graphics according to licensing and regulatory guidelines. Mechanical files to technical and vendor specifications.
Development and production of design templates and mechanical working files from creative briefs. Effective and efficient preparation of production-ready files for print and digital. Pre-flighting and troubleshooting of technical file issues.